SWOT Analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey.
A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.

· Strengths: attributes of the person or company that are helpful to achieving the objectives.
· Weaknesses: attributes of the person or company that are harmful to achieving the objectives.
· Opportunities: external conditions that are helpful to achieving the objectives.
· Threats: external conditions which could do damage to the objectives.



In reflection of my SWOT analysis I’ve shown my strengths and weaknesses within a working environment. I’ve also included my opportunities and also threats. Within threats I felt that the main one was eventually loosing my job due the current economic climate even though its now picking up. I think now looking back I could have expanded into a little greater depth for threats but I just wanted to focus upon the main one.